The Sales Funnel For Effective Online Marketing
Since ancient times sales funnels have always been a part of marketing and traditional business. It seems like the topic of funnels in Internet-based business is becoming more popular.
Truth is, people want to learn more about this marketing strategy and how they can apply it to their marketing efforts on the internet. Read on to know more about the sales funnel for Internet marketing success.
What is the Sales Funnel?
No, a marketing funnel isn't a real funnel. In this case, the use of funnel is to visually describe the sales process from the beginning to the end. The term funnel can be used to describe the sales process because it has both a wider entry path for "Unqualified Prospects", and an opening that is smaller for conversions at the bottom.
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At the top or entrance to the funnel will be people we might consider to be "unqualified prospects" These are people who could need your products or services, but you have never contacted them before. There will be a lot of offers and sales activities later and you'll have people who've purchased your product/service.
A lead generation funnel's effectiveness is also due to the ability to track the actions of your prospects throughout the expanded sales process. It is possible to forecast the number potential customers using the sales funnel, by being aware of the number of prospects who are qualified at each stage of the process.
The sales funnel allows you to identify where your sales process is failing and succeeding. It can also help you determine if your campaign isn't reaching enough customers. This information can help you decide what your primary focus is and the best way to keep sales at the right level. It is used to monitor and control the process of selling of clients.
The Sales Funnel Top Front - End
Your top sales funnel is the most active and most crucial part of your process. It requires constant testing. There are virtually no limits to your imagination or resources when it comes to front-end strategies.
The front-end objective is to attract new clients and then convert them into buyers.
Once a prospective client opts-in to your offering, they are "qualified". This is when the prospect or "Unqualified Lead" becomes qualified. It's because they took an action that suggests that they might be interested in buying your products or services.
You must drive targeted traffic on your blog, website or squeeze page in order for your front-end to work. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogs are among the most effective methods and resources to do this.
You'll find that there are a variety of tools available that can be used to "qualify" the "Unqualified prospect". One of the best ways to qualify prospects is to create a squeeze page. This allows you provide something valuable to your product that users can receive for free, or at a substantially lower cost in exchange for their email address and name. The products offered vary from video and newsletters to e-mail courses, eBooks as well as related reports.
This shows that people are attracted towards your sales channels on the front. The back-end is what we need to focus on.
The Bottom of the Funnel or The Back-End
The back-end (or the bottom) of your sales channel is where the bulk of sales and profits take place. It is also where you'll discover the more expensive products. They are generally relevant to the same niche however they are presented in a different format such as audio, video live interaction, or private consult.
The primary difference between the front end and the back-end is regarding the kind of client and the cost of the service or product which is offered.
Although it is true that only 1-2% of those who enter the front end will be able to access your back-end, this small percent may not be of any significance. That's alright, due to the fact that this particular few will be investing more money.
It's clear that while front-end services or products can be priced under $100, back end products and/or services are often priced between the 100s and 1000s. This makes the bottom or back end of the funnel sales funnel to be the primary source of income for your Internet company, and it's the most reliable and stable part of the sales process.
The sales funnel is as complex or simple as you want it to be, as long as you have the right resources and the right ideas.
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